- In general there is not thought to be enough support for scientists endeavouring to communicate their science to the media.
- Many complain that they lack the tools, the incentives and the time to communicate their work at wider levels, and consider that if communication were given a more prominent role at institutional level, they would certainly enjoy a more fluent and fruitful interaction with the media.
- Some people favour access to more fully structured and staffed PR departments; others want more training to be available both ways. No particular approach is a magic solution. Whatever the mode, the essential feature is that it must be funded properly to be taken seriously and be an instrument of change.
1.1 BACKGROUND TO THE STUDY
1.2 ABOUT THE STUDY
1.3 PROFILE OF RESEARCHERS INTERVIEWED
2.0 SUMMARY OF KEY FINDINGS
2.1 COMMUNICATING SCIENCE AND RESEARCH â€“ SPECIFIC EXPERIENCES
2.2 MEDIA COVERAGE OF SCIENCE
2.3 MEDIA COVERAGE OF EUROPEAN FUNDED SCIENCE
2.5 FUTURE CHALLENGES OF COMMUNICATING SCIENCE
2.6 SEGMENTATION OF RESPONSES ACCORDING TO RESEARCHER CHARACTERISTICS
3.0 INTERVIEW RESULTS
3.1 SCIENTISTS AND THE MEDIA â€“ AN OVERALL VIEW
3.2 COMMUNICATING SCIENCE AND RESEARCH â€“ SPECIFIC EXPERIENCES
3.3 MEDIA COVERAGE OF SCIENTIFIC TOPICS
3.4 MEDIA COVERAGE OF EUROPEAN FUNDED SCIENCE
3.5 TYPES OF SUPPORT FOR SCIENTISTS IN COMMUNICATING SCIENCE
3.6 FUTURE CHALLENGES OF COMMUNICATING SCIENCE
4.0 MAIN CONCLUSIONS
5.0 ANNEX â€“ INTERVIEW DISCUSSION GUIDE